{"id":5520,"date":"2021-02-27T15:56:24","date_gmt":"2021-02-27T15:56:24","guid":{"rendered":"https:\/\/saptaswaranews.com\/?p=5520"},"modified":"2021-02-27T15:58:02","modified_gmt":"2021-02-27T15:58:02","slug":"citroen-launches-la-maison-citroen-phygital-showrooms-in","status":"publish","type":"post","link":"https:\/\/saptaswaranews.com\/?p=5520","title":{"rendered":"CITRO\u00cbN LAUNCHES \u201cLA MAISON CITRO\u00cbN\u201d  PHYGITAL SHOWROOMS IN BENGALURU&#8230;!"},"content":{"rendered":"<p class=\"m_1826545509110773543MsoListParagraph\"><b>La Maison Citro\u00ebn\u201d means \u201cThe Home of Citro\u00ebn\u201d and it provides a unique, seamless digital journey for customers<u><\/u><u><\/u><\/b><\/p>\n<p class=\"m_1826545509110773543MsoListParagraph\"><b><u><\/u>\u00a0<\/b>\u00a0 \u00a0<u><\/u><b>These Phygital showrooms are well integrated with\u00a0 Citro\u00ebn India\u2019s ATAWADAC experience<\/b><\/p>\n<p class=\"m_1826545509110773543MsoListParagraph\"><b>(AnyTime AnyWhere AnyDevice AnyContent) with High Definition\u00a0360\u00b0<\/b><b>\u00a03D Configurator<u><\/u><u><\/u><\/b><\/p>\n<p class=\"m_1826545509110773543MsoListParagraph\"><b><u><\/u>\u00a0<\/b><b>Pre-bookings for the new Citro\u00ebn C5 Aircross SUV begins 01<sup>st<\/sup>\u00a0March, 2021, for INR 50,000<\/b><\/p>\n<p>Bengaluru:- Citro\u00ebn is ready for India with the launch of <strong>\u201cLa Maison Citro\u00ebn\u201d<\/strong>\u00a0phygital showrooms in Bengaluru. Located in the most strategic locations for auto retail in Bengaluru, the showrooms are among the first\u00a0<strong>\u201cLa Maison Citro\u00ebn\u201d<\/strong>\u00a0in India that is ready ahead of the start of pre-booking date i.e. 01<sup>st<\/sup>\u00a0March 2021. The showrooms will also offer customers a comfortable Test Drive experience and full-fledged After-Sales services.<\/p>\n<p style=\"font-weight: 400;\"><strong>Welcome to &#8220;La Maison Citro\u00ebn&#8221;<\/strong><\/p>\n<p style=\"font-weight: 400;\">&#8220;La Maison Citro\u00ebn&#8221; will disrupt the codes of traditional automobile distribution. It is a \u2018feels like home\u2019 comfort experience with its warm, friendly and colourful ambience. A giant screen placed on the fa\u00e7ade attracts passers-by, encouraging them to walk inside. The warm interiors featuring a natural wood finish and colourful inscriptions invite customers to experience the Citro\u00ebn brand and its century-old legacy.<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5522 aligncenter\" src=\"https:\/\/saptaswaranews.com\/wp-content\/uploads\/2021\/02\/1614441232246_Citroen-Showroom-Photo5-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/saptaswaranews.com\/wp-content\/uploads\/2021\/02\/1614441232246_Citroen-Showroom-Photo5-300x169.jpg 300w, https:\/\/saptaswaranews.com\/wp-content\/uploads\/2021\/02\/1614441232246_Citroen-Showroom-Photo5-1024x575.jpg 1024w, https:\/\/saptaswaranews.com\/wp-content\/uploads\/2021\/02\/1614441232246_Citroen-Showroom-Photo5-768x431.jpg 768w, https:\/\/saptaswaranews.com\/wp-content\/uploads\/2021\/02\/1614441232246_Citroen-Showroom-Photo5.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"font-weight: 400;\">A full digital ecosystem will link seamlessly the digital experience of customers and will enrich the journey at the showroom with ATAWADAC reception Bar, high definition 3D configurator, Citroen Origins touchscreen.<\/p>\n<p style=\"font-weight: 400;\">As part of the 360\u00b0 Comfort strategy for India, Citro\u00ebn will offer a range of services to build trust with consumers with unmatched comfort, never experienced before. These services will include attractive finance and leasing services through Citro\u00ebn Finance and Insurance and 30 minute Guaranteed Trade-In facility.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><strong>L\u2019Atelier Citroen<\/strong>, the Aftersales workshop, will offer innovative services at your fingertips as<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Anytime Anywhere Access<\/li>\n<li style=\"font-weight: 400;\">Virtual Remote Diagnostics<\/li>\n<li style=\"font-weight: 400;\">180 Minute RSA Guarantee<\/li>\n<li style=\"font-weight: 400;\">Periodic Service &amp; Maintenance with Pickup &amp; Drop<\/li>\n<li style=\"font-weight: 400;\">Genuine Spare Parts availability within 24 hours<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Service on Wheels<\/strong>\u00a0will enhance customer reach and be available for service or repair jobs at the customer\u2019s doorstep.<\/p>\n<p style=\"font-weight: 400;\">Commenting on \u201cLa Maison Citro\u00ebn\u201d, <strong>Roland Bouchara, SVP, Sales &amp; Marketing, Citro\u00ebn India<\/strong>, says,\u00a0<em>\u201cWe are excited to innovate and launch the \u201cLa Maison Citro\u00ebn\u201d in India and the Bengaluru phygital showrooms are an important milestone as we gear up towards the launch of our first car C5 Aircross SUV. The showroom will have numerous screens, debuting the ATAWADAC experience (AnyTime AnyWhere AnyDevice AnyContent) and a unique High Definition 3D configurator allowing customers to experience the product with a 360\u00b0 view and personalise their product and services.\u201d<\/em><\/p>\n<p style=\"font-weight: 400;\">Speaking about dealer network development in India, <strong>Jo\u00ebl Verany, VP, Sales &amp; Network, Citro\u00ebn India<\/strong>\u00a0said, \u201c<em>Citro\u00ebn is all about comfort and digital\u00a0 innovation, and through this La Maison Citroen phygital showrooms, we are confident that we will be able to bring a revolution in the way an Indian car consumer looks at his car purchasing journey. At the time of launch of the C5 Aircross SUV, La Maison Citroen will welcome customers in 10 main cities in India.<\/em>\u201d<\/p>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Maison Citro&euml;n&rdquo; means &ldquo;The Home of Citro&euml;n&rdquo; and it provides a unique, seamless digital journey for customers &nbsp;&nbsp; &nbsp;These Phygital showrooms are well integrated with&nbsp; Citro&euml;n India&rsquo;s ATAWADAC experience (AnyTime AnyWhere AnyDevice AnyContent) with High Definition&nbsp;360&deg;&nbsp;3D Configurator &nbsp;Pre-bookings for the new Citro&euml;n C5 Aircross SUV begins 01st&nbsp;March, 2021, for INR 50,000 Bengaluru:- Citro&euml;n is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3p6nCw:productID":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-5520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"_links":{"self":[{"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=\/wp\/v2\/posts\/5520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5520"}],"version-history":[{"count":0,"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=\/wp\/v2\/posts\/5520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=\/wp\/v2\/media\/5521"}],"wp:attachment":[{"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}