{"id":5766,"date":"2021-04-30T07:54:11","date_gmt":"2021-04-30T07:54:11","guid":{"rendered":"https:\/\/saptaswaranews.com\/?p=5766"},"modified":"2021-04-30T07:54:56","modified_gmt":"2021-04-30T07:54:56","slug":"star-india-launches-a-new-campaign-focussing-on-the-real-hd-experience","status":"publish","type":"post","link":"https:\/\/saptaswaranews.com\/?p=5766","title":{"rendered":"STAR INDIA LAUNCHES A NEW CAMPAIGN FOCUSSING ON THE REAL HD EXPERIENCE&#8230;.!"},"content":{"rendered":"<p>S<strong>TAR INDIA LAUNCHES A NEW CAMPAIGN FOCUSSING ON THE REAL HD EXPERIENCE<\/strong><\/p>\n<p><strong>Mumbai, April 30, 2021:<\/strong>\u00a0Star India has launched a new network-wide television campaign (TVC)\u00a0<strong>\u2018<\/strong><strong>SIRF DIKHAANE KE LIYE NAHI, DEKHNE MEIN BHI REAL \u2018HD\u2019 EXPERIENCE\u00a0<\/strong>to build awareness\u00a0among television lovers who, despite owning an HD TV and HD Set-Top Box (STB), continue to view their favourite Star channels in Standard Definition (SD).<\/p>\n<p style=\"font-weight: 400;\">onsumers often think that having an HD TV by itself provides the complete HD viewing experience, which is a myth the campaign aims to bust with a touch of humor. Based on the findings from a study conducted by Star India, only 25%* of consumers are aware of the fact that apart from having an HD TV and an HD Set-Top box they also need to subscribe to HD channels to get the complete HD viewing experience.<\/p>\n<p style=\"font-weight: 400;\">The campaign also highlights the features of Star HD channels such as wider picture, 5x sharper picture**, and 5.1 Dolby surround sound** that help make the viewing experience far more superior and immersive, \u2018<em>Taaki aapka HD TV sirf \u2018dikhaane\u2019 ke liye hee nahi, dekhne mein bhi Real HD experience de!\u2019<\/em><\/p>\n<p style=\"font-weight: 400;\"><strong>Gurjeev Singh Kapoor, President \u2013 TV Distribution, India and International, Star And Disney India, <\/strong>said, \u201cAt Star India, we have always focused on providing an unparalleled entertainment experience and value to our viewers. There is a huge potential to further increase affinity towards our content with the large portfolio of 26 Star HD channels across genres and languages; with a strong live cricketing calendar this year and VIVO IPL 2021 just around the corner, we want consumers to experience the sheer delight and stadium-like feeling that our HD channels can provide. It is the right time for consumers to enhance their viewing experience with a Star HD channel subscription. Hence, this campaign is aimed at bridging the awareness gap and in helping consumers realize the relevance of recharging their Star HD channels.\u201d<\/p>\n<p style=\"font-weight: 400;\">The campaign is driven by a well-conceptualized film that draws a parallel to people\u2019s innate habit of keeping things in their homes for show value rather than using it for their intended purpose. Owning a fancy, flat-screen HD TV is something that elevates the social status of an individual, and the campaign cheekily nudges the consumer to elevate the value of their HD TV \u2018<em>Apne HD TV Ka Naam Roshan Kijiye\u2019\u00a0<\/em>by subscribing to Star HD channels. The campaign will also feature some of the most loved characters from the Star India<\/p>\n","protected":false},"excerpt":{"rendered":"<p>STAR INDIA LAUNCHES A NEW CAMPAIGN FOCUSSING ON THE REAL HD EXPERIENCE Mumbai, April 30, 2021:&nbsp;Star India has launched a new network-wide television campaign (TVC)&nbsp;&lsquo;SIRF DIKHAANE KE LIYE NAHI, DEKHNE MEIN BHI REAL &lsquo;HD&rsquo; EXPERIENCE&nbsp;to build awareness&nbsp;among television lovers who, despite owning an HD TV and HD Set-Top Box (STB), continue to view their favourite [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3p6nCw:productID":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-5766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"_links":{"self":[{"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=\/wp\/v2\/posts\/5766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5766"}],"version-history":[{"count":0,"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=\/wp\/v2\/posts\/5766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=\/wp\/v2\/media\/5767"}],"wp:attachment":[{"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saptaswaranews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}